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BRAND DEVELOPMENT & DESIGN IDENTITY

Concord University

YEAR
2024 - Recent
ROLE
Creative Services Manager
ALSO PUBLISHED ON
Behance ↗

The Concord University Magazine is the institution’s voice in print — paced for long reading, not skim-and-scroll. Art direction, grids, and type choices carry photography from cover to colophon so features feel intentional rather than assembled. The goal was a book that holds up in the hand: quiet authority, clear hierarchy, and a campus story that still feels human.

The 2026 Admissions Viewbook is the flagship recruitment document for Concord University — designed to present campus culture, academic programs, and student life in a clean, high-impact print publication.

Concord Admissions 2026 Viewbook Cover
Concord Admissions 2026 Viewbook Page Spread 02
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Concord Admissions 2026 Viewbook Page Spread 07
Concord Admissions 2026 Viewbook Cover
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Concord Admissions 2026 Viewbook Page Spread 03
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Concord Admissions 2026 Viewbook Page Spread 07
Concord Admissions 2026 Viewbook Cover
Concord Admissions 2026 Viewbook Page Spread 02
Concord Admissions 2026 Viewbook Page Spread 03
Concord Admissions 2026 Viewbook Page Spread 04
Concord Admissions 2026 Viewbook Page Spread 05
Concord Admissions 2026 Viewbook Page Spread 06
Concord Admissions 2026 Viewbook Page Spread 07
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The Concord University Magazine is the institution’s voice in print — paced for long reading, not skim-and-scroll. Art direction, grids, and type choices carry photography from cover to colophon so features feel intentional rather than assembled.

The official Concord University Branding Guidelines document defines the institution’s visual identity system — covering master brand lockups, primary and secondary brand extensions, athletic and spirit marks, official seal usage, brand colors (Concord Maroon & Gray), typography hierarchy (Iowan, Gotham, Rocky, Cambria), and clear space standards.

Concord University Branding Guidelines — Cover
Concord University Branding Guidelines — Table of Contents
Concord University Branding Guidelines — Master Brand & Extensions
Concord University Branding Guidelines — Secondary Extensions & Identities
Concord University Branding Guidelines — Partnerships & Campaigns
Concord University Branding Guidelines — Graphic Elements & Logo Standards
Concord University Branding Guidelines — Clear Space & University Seal
Concord University Branding Guidelines — Athletic Logos & Spirit Marks
Concord University Branding Guidelines — Primary Brand Colors
Concord University Branding Guidelines — Secondary & Tertiary Color Palette
Concord University Branding Guidelines — Official Brand Typefaces
Concord University Branding Guidelines — Typography Hierarchy
Concord University Branding Guidelines — Back Cover
Concord University Branding Guidelines — Cover
Concord University Branding Guidelines — Table of Contents
Concord University Branding Guidelines — Master Brand & Extensions
Concord University Branding Guidelines — Secondary Extensions & Identities
Concord University Branding Guidelines — Partnerships & Campaigns
Concord University Branding Guidelines — Graphic Elements & Logo Standards
Concord University Branding Guidelines — Clear Space & University Seal
Concord University Branding Guidelines — Athletic Logos & Spirit Marks
Concord University Branding Guidelines — Primary Brand Colors
Concord University Branding Guidelines — Secondary & Tertiary Color Palette
Concord University Branding Guidelines — Official Brand Typefaces
Concord University Branding Guidelines — Typography Hierarchy
Concord University Branding Guidelines — Back Cover
Concord University Branding Guidelines — Cover
Concord University Branding Guidelines — Table of Contents
Concord University Branding Guidelines — Master Brand & Extensions
Concord University Branding Guidelines — Secondary Extensions & Identities
Concord University Branding Guidelines — Partnerships & Campaigns
Concord University Branding Guidelines — Graphic Elements & Logo Standards
Concord University Branding Guidelines — Clear Space & University Seal
Concord University Branding Guidelines — Athletic Logos & Spirit Marks
Concord University Branding Guidelines — Primary Brand Colors
Concord University Branding Guidelines — Secondary & Tertiary Color Palette
Concord University Branding Guidelines — Official Brand Typefaces
Concord University Branding Guidelines — Typography Hierarchy
Concord University Branding Guidelines — Back Cover
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Identity system, promotional print mailers, digital assets, and merchandise created for Concord University’s Homecoming event — featuring custom postcard campaigns, social media suites, and t-shirt designs.